/* ============================================================
   HOMEPAGE-SPECIFIC LAYOUTS
   ============================================================ */

/* ---- HERO ---- */
.hero {
  display: flex;
  align-items: center;
  padding-top: 48px;
  padding-bottom: 72px;
}
.hero-grid { display: grid; grid-template-columns: 8fr 4fr; gap: 64px; align-items: start; }
.hero-headline { font-family: var(--serif); font-weight: 500; font-size: var(--display-xl); line-height: 0.96; letter-spacing: -0.03em; margin: 0; }
.hero-headline .line { display: block; }
.hero-sub {
  font-family: var(--serif);
  font-size: clamp(18px, 1.6vw, 22px);
  line-height: 1.45;
  color: var(--ink);
  max-width: 600px;
  margin-top: 40px;
}
.hero-sub em { font-style: italic; color: #2e2e2e; }
.hero-cta { display: flex; gap: 24px; align-items: center; margin-top: 40px; flex-wrap: wrap; }

.hero-card {
  border-top: 1px solid var(--ink);
  padding-top: 24px;
  display: flex;
  flex-direction: column;
  gap: 16px;
}
.hero-card-title {
  font-family: var(--serif);
  font-weight: 500;
  font-size: clamp(22px, 2.1vw, 28px);
  line-height: 1.2;
  letter-spacing: -0.01em;
  color: var(--ink);
}
.hero-card-title:hover { color: var(--signal); }
.hero-card-dek { font-family: var(--serif); font-size: 16px; line-height: 1.5; color: #3a3a3a; }
.hero-card-meta { color: var(--mute); font-family: var(--mono); font-size: 11px; letter-spacing: 0.08em; text-transform: uppercase; padding-top: 16px; border-top: 1px solid #d8d2c8; }

@media (max-width: 860px) {
  .hero { min-height: auto; padding-top: 32px; padding-bottom: 48px; }
  .hero-grid { grid-template-columns: 1fr; gap: 48px; }
  .hero-headline { font-size: clamp(44px, 12vw, 64px); }
  .hero-sub { font-size: 17px; margin-top: 24px; }
  .hero-cta { margin-top: 24px; gap: 16px; }
}

/* ---- PRODUCTS ---- */
.section-opener { display: grid; grid-template-columns: 8fr 4fr; gap: 48px; align-items: end; margin-bottom: 40px; }
.section-opener h2 { font-family: var(--serif); font-weight: 500; font-size: var(--display-lg); line-height: 1.0; letter-spacing: -0.02em; margin: 0; }
.section-opener p { font-family: var(--serif); font-style: italic; font-size: 22px; line-height: 1.4; color: var(--mute); margin: 0; max-width: 480px; }

.products-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
  align-items: stretch;
}
.product-card { display: flex; flex-direction: column; gap: 20px; min-height: 480px; }
.product-card .tag { color: var(--signal); }
.product-card .pcard-title { font-family: var(--serif); font-weight: 500; font-size: 32px; line-height: 1.1; letter-spacing: -0.015em; }
.product-card .pcard-price { font-family: var(--sans); font-weight: 600; font-size: 44px; line-height: 1; letter-spacing: -0.02em; color: var(--ink); }
.product-card .pcard-price.custom { font-family: var(--serif); font-style: italic; font-weight: 400; font-size: 32px; color: var(--mute); }
.product-card .pcard-meta { font-family: var(--mono); font-size: 11px; letter-spacing: 0.06em; text-transform: uppercase; color: var(--mute); }
.product-card .pcard-body { font-size: 15px; line-height: 1.55; color: #2a2a2a; }
.product-card .pcard-list { font-size: 14px; line-height: 1.55; color: #2a2a2a; padding: 0; margin: 0; list-style: none; display: flex; flex-direction: column; gap: 10px; }
.product-card .pcard-list .arrow { font-family: var(--mono); font-size: 11px; letter-spacing: 0.06em; text-transform: uppercase; color: var(--signal); margin-bottom: 4px; }
.product-card .pcard-list li { padding-left: 16px; position: relative; }
.product-card .pcard-list li::before { content: "·"; position: absolute; left: 0; top: -2px; color: var(--signal); font-size: 20px; line-height: 1; }
.product-card .pcard-cta { margin-top: auto; padding-top: 24px; }
.pcard-divider { border: 0; border-top: 1px solid #d8d2c8; margin: 4px 0 0 0; }

.products-note {
  margin-top: 48px;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--mute);
  text-align: right;
}

@media (max-width: 1080px) {
  .products-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 640px) {
  .products-grid { grid-template-columns: 1fr; }
  .product-card { min-height: auto; }
  .section-opener { grid-template-columns: 1fr; gap: 24px; }
  .section-opener p { font-size: 18px; }
}

/* ---- WHAT WE DO ---- */
.wwd-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 48px; }
.wwd-col { padding-left: 24px; border-left: 1px solid var(--ink); display: flex; flex-direction: column; gap: 24px; }
.wwd-col .tag { color: var(--signal); }
.wwd-col h3 { font-family: var(--serif); font-weight: 500; font-size: 30px; line-height: 1.15; letter-spacing: -0.015em; margin: 0; }
.wwd-col p  { font-family: var(--serif); font-size: 18px; line-height: 1.5; color: #2a2a2a; margin: 0; }
@media (max-width: 860px) {
  .wwd-grid { grid-template-columns: 1fr; gap: 32px; }
}

/* ---- RECENT THINKING ---- */
.thinking-grid { display: grid; grid-template-columns: 7fr 5fr; gap: 64px; }
.feature-article { display: flex; flex-direction: column; gap: 28px; cursor: pointer; }
.feature-image {
  aspect-ratio: 16 / 10;
  background:
    linear-gradient(180deg, rgba(10,10,10,0.04) 0%, rgba(10,10,10,0.0) 60%),
    repeating-linear-gradient(135deg, rgba(10,10,10,0.06) 0 1px, transparent 1px 14px),
    var(--accent);
  border: 1px solid var(--ink);
  position: relative;
  display: flex;
  align-items: flex-end;
  padding: 32px;
}
.feature-image::after {
  content: "EDITORIAL VISUAL · POTATO HEAD TEARDOWN";
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.08em;
  color: var(--ink);
  opacity: 0.5;
}
.feature-image .floating-chart {
  position: absolute; top: 32px; left: 32px; right: 32px;
  font-family: var(--serif); font-style: italic;
  font-size: clamp(28px, 4vw, 56px); line-height: 1;
  color: var(--ink);
  letter-spacing: -0.02em;
}
.feature-image .floating-chart span { color: var(--signal); }
.feature-headline {
  font-family: var(--serif); font-weight: 500;
  font-size: clamp(28px, 3.2vw, 44px); line-height: 1.1;
  letter-spacing: -0.02em; margin: 0;
  transition: color 200ms ease-out;
}
.feature-article:hover .feature-headline { color: var(--signal); }
.feature-standfirst { font-family: var(--serif); font-size: 19px; line-height: 1.5; color: #2a2a2a; max-width: 620px; }
.feature-meta { font-family: var(--mono); font-size: 11px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--mute); }

.thinking-list { display: flex; flex-direction: column; }
.thinking-item { padding: 24px 0; border-top: 1px solid var(--ink); display: flex; flex-direction: column; gap: 12px; cursor: pointer; }
.thinking-item:last-child { border-bottom: 1px solid var(--ink); }
.thinking-item h4 {
  font-family: var(--serif); font-weight: 500;
  font-size: clamp(20px, 2vw, 24px); line-height: 1.2;
  letter-spacing: -0.01em; margin: 0;
  transition: color 200ms ease-out;
}
.thinking-item:hover h4 { color: var(--signal); }
.thinking-item .meta { font-family: var(--mono); font-size: 11px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--mute); }

@media (max-width: 860px) {
  .thinking-grid { grid-template-columns: 1fr; gap: 48px; }
}

/* ---- METHOD ---- */
.method-section { padding-block: var(--section-y); }
.method-essay {
  max-width: 720px;
  margin: 0 auto;
  padding: 48px 0;
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}
.method-essay .tag-row { display: flex; align-items: center; gap: 16px; margin-bottom: 32px; }
.method-essay h2 { font-family: var(--serif); font-weight: 500; font-size: var(--display-lg); line-height: 1; letter-spacing: -0.02em; margin: 0 0 32px 0; }
.method-essay p {
  font-family: var(--serif); font-size: 22px; line-height: 1.5; color: var(--ink);
  margin: 0 0 28px 0;
}
.method-essay p.italic { font-style: italic; color: #2a2a2a; }

/* ---- LAB ---- */
.lab-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.lab-card { position: relative; display: flex; flex-direction: column; gap: 16px; }
.lab-card .tag { color: var(--signal); }
.lab-card h3 { font-family: var(--serif); font-weight: 500; font-size: 26px; line-height: 1.15; letter-spacing: -0.01em; margin: 0; }
.lab-card p  { font-size: 15px; line-height: 1.55; color: #2a2a2a; margin: 0; }
.lab-badge {
  position: absolute; top: 24px; right: 24px;
  font-family: var(--mono); font-size: 10px; letter-spacing: 0.1em; text-transform: uppercase;
  padding: 4px 8px; border: 1px solid var(--ink); color: var(--ink);
}
.lab-badge.live { background: var(--signal); color: var(--ink); border-color: var(--signal); }
.lab-badge.beta { background: var(--hot); border-color: var(--ink); }

@media (max-width: 860px) {
  .lab-grid { grid-template-columns: 1fr; }
}

/* ---- PROVOCATION ---- */
.provocation {
  background: var(--accent);
  padding: clamp(64px, 9vw, 112px) 0;
}
.provocation-inner {
  max-width: 1080px;
  margin: 0 auto;
  padding: 0 var(--gutter);
}
.provocation blockquote {
  margin: 0;
  font-family: var(--serif);
  font-style: italic;
  font-weight: 500;
  font-size: clamp(40px, 6.5vw, 88px);
  line-height: 1.05;
  letter-spacing: -0.025em;
  color: var(--ink);
}
.provocation blockquote .line { display: block; }
.provocation blockquote .coral-line { color: var(--signal); }
.provocation cite {
  display: block; margin-top: 48px;
  font-family: var(--mono); font-style: normal; font-size: 12px;
  letter-spacing: 0.1em; text-transform: uppercase; color: var(--mute);
}

/* ---- WHO THIS IS FOR ---- */
.icp-grid { display: grid; grid-template-columns: 5fr 7fr; gap: 64px; }
.icp-left h2 { font-family: var(--serif); font-weight: 500; font-size: var(--display-lg); line-height: 1; letter-spacing: -0.02em; margin: 0 0 24px 0; }
.icp-left p  { font-family: var(--serif); font-style: italic; font-size: 22px; line-height: 1.4; color: var(--mute); margin: 0; max-width: 380px; }
.icp-right p { font-family: var(--serif); font-size: 21px; line-height: 1.55; color: var(--ink); margin: 0 0 24px 0; }
.icp-right .exclude { font-style: italic; color: var(--mute); padding-top: 24px; border-top: 1px solid #d8d2c8; }

@media (max-width: 860px) {
  .icp-grid { grid-template-columns: 1fr; gap: 32px; }
}

/* ---- TALK TO US ---- */
.talk {
  background: var(--ink);
  color: var(--paper);
  padding: clamp(64px, 9vw, 112px) 0;
}
.talk-inner { max-width: 1080px; margin: 0 auto; padding: 0 var(--gutter); text-align: center; }
.talk h2 { font-family: var(--serif); font-weight: 500; font-size: var(--display-lg); line-height: 1; letter-spacing: -0.02em; margin: 0 0 32px 0; color: var(--paper); }
.talk-sub { font-family: var(--serif); font-style: italic; font-size: 24px; line-height: 1.45; color: rgba(248,245,239,0.85); max-width: 680px; margin: 0 auto 48px auto; }
.talk-ctas { display: flex; gap: 24px; justify-content: center; flex-wrap: wrap; margin-bottom: 40px; }
.talk-cta {
  display: inline-flex; flex-direction: column; align-items: center; gap: 8px;
  padding: 28px 40px;
  font-family: var(--mono); text-transform: uppercase; letter-spacing: 0.08em;
  border-radius: 2px;
  transition: transform 200ms ease-out;
}
.talk-cta:hover { transform: translateY(-3px); }
.talk-cta .lbl { font-size: 13px; }
.talk-cta .sub { font-family: var(--sans); font-size: 14px; letter-spacing: 0; text-transform: none; }
.talk-cta.primary { background: var(--signal); color: var(--ink); }
.talk-cta.secondary { background: transparent; color: var(--paper); border: 1px solid var(--paper); }
.talk-meta { font-family: var(--mono); font-size: 12px; letter-spacing: 0.08em; text-transform: uppercase; color: rgba(248,245,239,0.5); display: flex; flex-direction: column; gap: 8px; }

/* ---- FOOTER ---- */
.footer { padding: 64px 0 32px 0; border-top: 1px solid var(--ink); }
.footer-grid { display: grid; grid-template-columns: 5fr 4fr 3fr; gap: 64px; }
.footer-news h3 { font-family: var(--serif); font-weight: 500; font-size: 32px; line-height: 1.15; letter-spacing: -0.01em; margin: 0 0 16px 0; }
.footer-news p { font-size: 15px; line-height: 1.5; color: #2a2a2a; max-width: 380px; margin: 0 0 24px 0; }
.footer-form { display: flex; gap: 0; max-width: 460px; }
.footer-form input {
  flex: 1;
  background: var(--paper);
  border: 1px solid var(--ink);
  border-right: 0;
  padding: 16px;
  font-family: var(--sans);
  font-size: 15px;
  color: var(--ink);
  outline: none;
  border-radius: 0;
}
.footer-form input:focus { outline: 2px solid var(--signal); outline-offset: -2px; }
.footer-form button {
  background: var(--signal); color: var(--ink); border: 1px solid var(--ink);
  font-family: var(--mono); font-size: 12px; letter-spacing: 0.08em; text-transform: uppercase;
  padding: 0 24px; cursor: pointer; transition: background 200ms ease-out;
}
.footer-form button:hover { background: #ff4422; }

.footer-cols { display: grid; grid-template-columns: 1fr 1fr; gap: 32px; }
.footer-col h4 { font-family: var(--mono); font-size: 11px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--mute); margin: 0 0 16px 0; }
.footer-col ul { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 10px; }
.footer-col a { font-size: 15px; color: var(--ink); transition: color 200ms; }
.footer-col a:hover { color: var(--signal); }

.footer-contact { display: flex; flex-direction: column; gap: 8px; font-size: 15px; }
.footer-contact .name { font-family: var(--serif); font-weight: 700; font-size: 22px; line-height: 1; margin-bottom: 4px; }
.footer-contact .loc { color: var(--mute); margin-bottom: 16px; }
.footer-contact a { color: var(--ink); }
.footer-contact a:hover { color: var(--signal); }

.footer-bottom {
  margin-top: 64px;
  padding-top: 24px;
  border-top: 1px solid #d8d2c8;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--mute);
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 16px;
}

@media (max-width: 860px) {
  .footer-grid { grid-template-columns: 1fr; gap: 48px; }
  .footer-cols { grid-template-columns: 1fr 1fr; }
}

/* ============================================================
   VISUAL ADDITIONS — typographic compositions, blocks, diagrams
   ============================================================ */

/* Hero card pull-quote visual */
.hero-card-visual {
  aspect-ratio: 16 / 10;
  background: var(--paper);
  border: 1px solid var(--ink);
  padding: 28px 26px 36px 26px;
  position: relative;
  overflow: hidden;
  display: flex;
  align-items: flex-start;
}
.hero-card-visual .pull {
  font-family: var(--serif);
  font-weight: 500;
  font-style: italic;
  font-size: clamp(26px, 2.6vw, 36px);
  line-height: 1.0;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin: 0;
}
.hero-card-visual .pull .coral { color: var(--signal); font-style: normal; font-weight: 600; }
.hero-card-visual .pull-mark {
  font-family: var(--serif);
  font-size: 72px;
  line-height: 0.6;
  color: var(--signal);
  margin-right: 6px;
  display: inline-block;
  transform: translateY(18px);
}
.hero-card-visual .caption {
  position: absolute;
  left: 26px; bottom: 18px; right: 26px;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--mute);
  display: flex; justify-content: space-between; gap: 12px;
}

/* Price band — three-product visual rhythm */
.price-band {
  background: var(--ink);
  color: var(--paper);
  height: 200px;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  align-items: center;
  margin-bottom: 56px;
  border: 1px solid var(--ink);
  position: relative;
}
.price-band .pb-item {
  display: flex; flex-direction: column; align-items: center; gap: 14px;
  border-left: 1px solid rgba(248,245,239,0.16);
  height: 100%;
  justify-content: center;
}
.price-band .pb-item:first-child { border-left: 0; }
.price-band .pb-price {
  font-family: var(--sans);
  font-weight: 600;
  font-size: clamp(48px, 6.5vw, 92px);
  line-height: 1;
  letter-spacing: -0.035em;
  color: var(--paper);
}
.price-band .pb-meta {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(248,245,239,0.55);
}
.price-band .pb-rank {
  position: absolute; top: 14px;
  font-family: var(--mono); font-size: 10px; letter-spacing: 0.14em;
  color: rgba(248,245,239,0.45);
}
@media (max-width: 640px) {
  .price-band { height: 120px; margin-bottom: 32px; }
  .price-band .pb-price { font-size: 36px; }
  .price-band .pb-meta { font-size: 9px; }
}

/* Feature article custom data viz (replaces .feature-image) */
.feature-viz {
  background: var(--accent);
  border: 1px solid var(--ink);
  aspect-ratio: 16 / 9;
  padding: 28px 32px 24px 32px;
  position: relative;
  display: grid;
  grid-template-rows: auto 1fr auto;
  gap: 12px;
}
.feature-viz .viz-row {
  display: flex; justify-content: space-between; align-items: baseline;
  font-family: var(--mono); font-size: 10px; letter-spacing: 0.12em;
  text-transform: uppercase; color: var(--ink);
}
.feature-viz .viz-row .right { color: var(--mute); }
.feature-viz svg { width: 100%; height: 100%; display: block; }
.feature-viz .viz-foot { color: var(--mute); }

/* Method flow diagram */
.method-flow {
  width: 100%;
  margin: 0 0 40px 0;
  padding: 28px 0 24px 0;
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}
.method-flow-wide {
  width: 100%;
  max-width: 1100px;
  margin: 16px auto 24px auto;
  padding: 36px 12px 32px 12px;
}
.method-flow-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
}
.method-flow-col {
  padding: 4px 24px 4px 24px;
  border-left: 1px solid var(--ink);
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.method-flow-col:first-child { border-left: 0; padding-left: 0; }
.method-flow-col:last-child { padding-right: 0; }
.method-flow-col .step {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--mute);
}
.method-flow-col .label {
  font-family: var(--serif);
  font-weight: 500;
  font-style: italic;
  font-size: 22px;
  line-height: 1.05;
  letter-spacing: -0.01em;
  color: var(--ink);
}
.method-flow-col .items {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink);
  display: flex;
  flex-direction: column;
  gap: 8px;
  margin-top: 2px;
}
.method-flow-col.output .label { color: var(--signal); }
.method-flow-col.output .items { color: var(--signal); }
.method-flow-col .ai-dots {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 5px;
  margin-top: 2px;
  max-width: 180px;
}
.method-flow-col .ai-dots span {
  width: 100%; aspect-ratio: 1;
  border: 1px solid var(--ink);
  background: transparent;
}
.method-flow-col .ai-dots span.on { background: var(--ink); }
.method-flow-col .ai-count {
  font-family: var(--mono); font-size: 10px; letter-spacing: 0.14em;
  text-transform: uppercase; color: var(--mute); margin-top: 2px;
}
@media (max-width: 860px) {
  .method-flow-grid { grid-template-columns: 1fr 1fr; gap: 24px 0; }
  .method-flow-col { border-left: 0; padding: 0 16px; border-top: 1px solid var(--ink); padding-top: 16px; }
  .method-flow-col:first-child, .method-flow-col:nth-child(2) { border-top: 0; padding-top: 0; }
}

/* Coral transitional band */
.coral-band {
  background: var(--signal);
  height: 80px;
  width: 100vw;
  margin-left: calc(50% - 50vw);
}
@media (max-width: 640px) { .coral-band { height: 48px; } }

/* Provocation em-dash ornament */
.provocation-ornament {
  display: flex;
  flex-direction: column;
  gap: 20px;
  margin-bottom: 56px;
  font-family: var(--serif);
  font-size: 28px;
  font-weight: 600;
  line-height: 1;
  color: var(--signal);
}
.provocation-ornament span { display: block; }

/* Who this is for — verticals list */
.verticals-list {
  margin: 32px 10px 0 10px;
  list-style: none;
  padding: 0;
  display: flex;
  flex-direction: column;
  max-width: 380px;
}
.verticals-list li {
  font-family: var(--mono);
  font-size: 14px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--signal);
  padding: 14px 0;
  border-top: 1px solid #d8d2c8;
  display: flex; justify-content: space-between; align-items: baseline;
  gap: 16px;
}
.verticals-list li:last-child { border-bottom: 1px solid #d8d2c8; }
.verticals-list li .count {
  color: var(--mute);
  font-size: 11px;
  letter-spacing: 0.12em;
}

/* WhatsApp oversized number */
.talk-bignumber {
  font-family: var(--mono);
  font-size: clamp(28px, 4.2vw, 52px);
  letter-spacing: 0.01em;
  color: var(--signal);
  margin: 0 auto 40px auto;
  line-height: 1;
  font-weight: 500;
}

/* ============================================================
   TWEAKS — Mood / Coral / Pressure
   These rules cascade off [data-mood], [data-coral], [data-pressure]
   on <html>. They reshape the whole feel, not single properties.
   ============================================================ */

/* --- MOOD: editorial (default), manifesto (inverted dark), quiet (austere) --- */
html[data-mood="editorial"] {
  --ink: #0A0A0A;
  --paper: #F8F5EF;
  --accent: #E5DEFF;
  --mute: #6B6B6B;
  --rule-mute: #d8d2c8;
}
html[data-mood="manifesto"] {
  --ink: #F1ECE2;        /* "ink" is now the warm light tone */
  --paper: #0E0C0A;      /* "paper" is now near-black */
  --accent: #1F1A14;     /* deeper warm grey to replace lavender blocks */
  --mute: #8C857B;
  --rule-mute: #2A241D;
}
html[data-mood="quiet"] {
  --ink: #1B1B1A;
  --paper: #FBFAF6;
  --accent: #ECE7DC;     /* warm sand replaces lavender */
  --mute: #7A7570;
  --rule-mute: #DAD3C5;
}

/* Per-mood treatments that don't follow from the variable swap alone */
html[data-mood="manifesto"] .nav { background: rgba(14,12,10,0.85); }
html[data-mood="manifesto"] .nav.scrolled { border-bottom-color: rgba(241,236,226,0.10); }
html[data-mood="manifesto"] .hero-card-meta,
html[data-mood="manifesto"] .product-card .pcard-list li::before { /* nothing */ }
html[data-mood="manifesto"] .feature-viz svg polyline:nth-of-type(1),
html[data-mono="manifesto"] .feature-viz svg circle { /* coral retained */ }
html[data-mood="manifesto"] .feature-viz svg g[stroke="#0A0A0A"] { stroke: #F1ECE2 !important; }
html[data-mood="manifesto"] .feature-viz svg polyline[stroke="#0A0A0A"] { stroke: #F1ECE2 !important; }
html[data-mood="manifesto"] .feature-viz svg circle[fill="#0A0A0A"] { fill: #F1ECE2 !important; }
html[data-mood="manifesto"] .feature-viz svg text[fill="#0A0A0A"] { fill: #F1ECE2 !important; }
html[data-mood="manifesto"] .feature-viz svg text[fill="#6B6B6B"] { fill: #8C857B !important; }
html[data-mood="manifesto"] .feature-viz svg line[stroke="#0A0A0A"] { stroke: #F1ECE2 !important; }

html[data-mood="quiet"] .feature-viz { background: var(--accent); }
html[data-mood="quiet"] .provocation { background: var(--accent); }

/* Quiet mood demotes the lavender provocation slightly */
html[data-mood="quiet"] .hero-card-dek,
html[data-mood="quiet"] .feature-standfirst { color: #3A3A3A; }

/* --- CORAL: subtle / editorial (default) / loud --- */
/* Subtle — coral retreats to tiny tag accents + CTA only */
html[data-coral="subtle"] .coral-band { display: none; }
html[data-coral="subtle"] .hero-headline .coral { color: var(--ink); }
html[data-coral="subtle"] .provocation blockquote .coral-line { color: var(--ink); font-style: italic; }
html[data-coral="subtle"] .talk-bignumber { color: var(--ink); }
html[data-coral="subtle"] .verticals-list li { color: var(--ink); }
html[data-coral="subtle"] .product-card .pcard-price { color: var(--ink); }
html[data-coral="subtle"] .product-card .pcard-list .arrow { color: var(--mute); }
html[data-coral="subtle"] .product-card .pcard-list li::before { color: var(--ink); }
html[data-coral="subtle"] .feature-viz svg polyline[stroke="#FF5638"] { stroke: var(--ink) !important; stroke-dasharray: 4 4; }
html[data-coral="subtle"] .feature-viz svg circle[fill="#FF5638"] { fill: var(--ink) !important; }
html[data-coral="subtle"] .feature-viz svg text[fill="#FF5638"] { fill: var(--ink) !important; }
html[data-coral="subtle"] .method-flow-col.output .label,
html[data-coral="subtle"] .method-flow-col.output .items { color: var(--ink); }

/* Loud — coral takes territory: price band, ticker, big elements */
html[data-coral="loud"] .coral-band { height: 160px; }
html[data-coral="loud"] .price-band { background: var(--signal); color: var(--ink); }
html[data-coral="loud"] .price-band .pb-price,
html[data-coral="loud"] .price-band .pb-meta,
html[data-coral="loud"] .price-band .pb-rank { color: var(--ink); }
html[data-coral="loud"] .price-band .pb-meta { color: rgba(10,10,10,0.7); }
html[data-coral="loud"] .price-band .pb-rank { color: rgba(10,10,10,0.55); }
html[data-coral="loud"] .price-band .pb-item { border-left-color: rgba(10,10,10,0.18); }
html[data-coral="loud"] .ticker { background: var(--signal); color: var(--ink); }
html[data-coral="loud"] .ticker-item { color: var(--ink); }
html[data-coral="loud"] .ticker-item .tag-type { color: var(--paper); }
html[data-coral="loud"] .ticker-sep { color: rgba(10,10,10,0.4); }
html[data-coral="loud"] .feature-viz { background: var(--signal); }
html[data-coral="loud"] .feature-viz svg g[stroke="#0A0A0A"] { stroke: rgba(10,10,10,0.35) !important; }
html[data-coral="loud"] .provocation blockquote .line { color: var(--signal); }
html[data-coral="loud"] .provocation blockquote .coral-line { color: var(--ink); font-style: italic; }

/* --- PRESSURE: reserved / editorial (default) / bold --- */
/* Reserved: smaller, looser, less italic confidence */
html[data-pressure="reserved"] {
  --display-xl: clamp(40px, 6vw, 80px);
  --display-lg: clamp(34px, 4.2vw, 52px);
}
html[data-pressure="reserved"] .hero-headline .line[style] { font-size: 56px !important; letter-spacing: 0 !important; }
html[data-pressure="reserved"] .hero-headline { font-weight: 400; letter-spacing: -0.01em; }
html[data-pressure="reserved"] .section-opener h2 { font-weight: 400; letter-spacing: -0.01em; }
html[data-pressure="reserved"] .provocation blockquote .line[style] { font-size: 38px !important; }
html[data-pressure="reserved"] .provocation blockquote { font-style: normal; letter-spacing: -0.01em; }
html[data-pressure="reserved"] .feature-headline { font-size: clamp(22px, 2.4vw, 32px); font-weight: 400; }
html[data-pressure="reserved"] .price-band .pb-price { font-weight: 500; }

/* Bold: cranked headline scale, tighter tracking, more italic emphasis */
html[data-pressure="bold"] {
  --display-xl: clamp(72px, 11vw, 150px);
  --display-lg: clamp(60px, 8vw, 96px);
}
html[data-pressure="bold"] .hero-headline .line[style] { font-size: 104px !important; letter-spacing: -0.045em !important; }
html[data-pressure="bold"] .hero-headline { font-weight: 600; line-height: 0.92; }
html[data-pressure="bold"] .section-opener h2 { font-weight: 600; letter-spacing: -0.03em; }
html[data-pressure="bold"] .provocation blockquote .line[style] { font-size: 78px !important; letter-spacing: -0.035em !important; }
html[data-pressure="bold"] .provocation blockquote { font-weight: 600; }
html[data-pressure="bold"] .feature-headline { font-size: clamp(32px, 4vw, 56px); font-weight: 600; letter-spacing: -0.03em; }
html[data-pressure="bold"] .feature-headline,
html[data-pressure="bold"] .hero-card-title,
html[data-pressure="bold"] .method-flow-col .label { font-style: italic; }
html[data-pressure="bold"] .price-band .pb-price { font-size: clamp(60px, 8vw, 120px); letter-spacing: -0.045em; }

/* ============================================================
   INLINE-CLEANUP CLASSES
   Each class below was extracted from a style="..." attribute in
   the body. Values preserve owner decisions exactly — do not
   normalize, round, or migrate onto a scale.
   ============================================================ */

/* ---- Generic spacing helpers (used 3+ times) ---- */
.ml-10 { margin: 0; }
.mr-10 { margin: 0; }
.cta-stack { margin-top: auto; padding-top: 24px; }

/* ---- Nav ---- */
.wordmark--xl { font-size: 44px; }
.btn--nav { padding: 12px 18px; }
.btn--mobile { padding: 10px 14px; }

/* ---- Hero ---- */
.hero--padded { padding-block: 24px 64px; font-size: 37px; }
.hero-grid--nudged { font-size: 17px; margin: 10px 0 0; }
.headline-line-77 { font-size: 77px; }
.hero-card--top { justify-content: flex-start; padding: 14px 0 0; }

/* ---- Products ---- */
.pb-item--locked { height: 199px; }
.pb-price-54 { font-size: 54px; }
/* TODO: confirm intent — currently using hover-state coral #FF4422, not --signal #FF5638 */
.pcard-price--coral-hover { color: rgb(255, 68, 34); }
.pcard-body--mute { color: var(--mute); }

/* ---- What we do ---- */
.wwd--padded { padding-block: 69px 10px; }
.wwd-col--last { margin: 0; }

/* ---- Recent thinking ---- */
.section-opener--40b { margin: 0 0 40px; }
.recent-dek--nudged { margin: 10px 0 0; }
.link--block-16 { display: block; margin-top: 16px; font-style: normal; }
.thinking-grid--locked { height: 723px; }

/* ---- Method ---- */
.method-section--padded { padding-block: 19px; }
.method-essay--head { width: 820px; max-width: 100%; margin: 0; padding: 8px 0 0; border-width: 0; text-align: left; }
.method-essay--body { width: 820px; max-width: 100%; margin: 0; padding: 4px 0 8px; border-width: 0 0 1px 0; text-align: left; }
.method-flow-wide--padded { padding: 3px 12px; }
.method-p-1020 { width: 1020px; max-width: 100%; }
.method-p-820  { width: 820px; max-width: 100%; }
.method-p-920  { width: 920px; max-width: 100%; }
.method-cta-row { margin-top: 40px; }

/* ---- Lab ---- */
.lab--padded { padding-block: 39px 59px; }
.section-opener--lab { margin: 0 0 40px; }
.lab-h2 { line-height: 1; letter-spacing: -1.9px; text-align: left; margin: 100px 0 0; }

/* ---- Provocation ---- */
.provocation--padded { padding: 96px 0; }
.prov-line-54 { font-size: 54px; }
.cite--mt-32 { margin: 32px 0 0; }

/* ---- Who this is for ---- */
.icp-grid--pad { padding: 0; }
.icp-left--pad { padding: 0; }
.icp-h2 { margin: 0 0 24px; white-space: nowrap; }
@media (max-width: 600px) { .icp-h2 { white-space: normal; } }
.icp-right--pad { padding: 0; margin: 0 20px 0 0; }

/* ---- Talk ---- */
.talk--locked { height: 510px; padding: 40px 0; margin: 0 0 0 -8px; }
.talk-bignumber--32 { font-size: 32px; }

/* ---- Footer ---- */
.footer-h4--lab { margin-top: 32px; }
.footer-office__social-first { margin-top: 16px; }