Brief · Intake

Start a brief.

Three products. Pick the one that fits the question. Or talk to us — for anything bigger than a single decision.

Product 01 · Self-serve
The 48-Hour Brief $99 One question · 48 hours · 6–10 pages

For founders who need a sharp answer to a single business question, fast. AI-assisted research, human judgment, delivered as a PDF. The cleanest way to see how we think before a bigger commitment.

What you get
  • Primary research with a clear recommendation, not a deck
  • 2–3 options with the trade-offs spelled out
  • 5 next steps, ranked
  • The 3 risks that could break this
What we need from you
  • The one business question, written as a question
  • 2–3 short paragraphs of context — who you are, what's on the line
  • Your decision deadline
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Write your question, below
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Pay $99 — same flow, next click
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We research & write
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PDF lands within 48 hours
Write your brief

Give us the question and the context. When you submit, you go straight to secure $99 payment — one continuous step, no email back-and-forth.

How should we deliver the PDF?

Submitting takes you straight to secure payment — $99, one continuous step. The 48 hours start when payment clears. Full refund within 2 hours of payment; after that we're already working. If we can't help your question, we tell you within those two hours and refund you ourselves.

Product 02 · By request
The Deep Brief $999 2–3 questions · 7 days · 18–25 pages

For brands ready to make a real decision. We interview your team, mystery-shop competitors, size the opportunity, and model the alternatives. Begins with a short conversation so we scope it right.

What you get
  • Deep research with 3–5 stakeholder interviews
  • Competitive teardown of named players
  • Data-backed opportunities and trade-offs
  • 90-day execution plan with owners
What we need from you
  • 2–3 questions, written as questions
  • The stakeholders we should interview
  • Your decision deadline
  • Confirmation that $999 is in budget
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You request it
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We scope it together — within 24 hours
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You pay the invoice
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We deliver in 7 days
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You decide
How payment works: the Deep Brief starts with a short conversation, not a checkout. Once we've scoped your questions, we send an invoice you can pay by card or transfer. The 7-day clock starts when it clears.
Request a Deep Brief → Or email us
Product 03 · By request
The Strategy Sprint $3,900 Full engagement · 3 weeks · Meeting included

For brands at a moment of consequence — a launch, a relaunch, a raise, an inflection. Three weeks of senior attention, ending in a document you can act on and a conversation in the room.

What you get
  • Three weeks of senior attention
  • Stakeholder interviews & market research
  • A 40-page strategy document
  • In-person discussion + 90-day rollout plan
What we need from you
  • The business at its moment of consequence — what it is
  • The stakeholders we should interview
  • The decision the document will inform
  • Where the in-person meeting will be held
01
You request it
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Discovery call within 48 hours
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We send a scoping document
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You pay the invoice
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We deliver over 3 weeks
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In-person meeting
How payment works: the Sprint begins with a discovery call and a written scope. Once we agree it, we send an invoice payable by card or transfer. The three weeks start when it clears.
Book a Sprint → Or email us

Something bigger.

Multi-month engagements. Embedded advisory. Cross-market launches. Equity work.

We say no a lot. When we say yes, it's for the long term.

Before you ask.

The questions we get most, answered plainly.

What if you can't answer my question well?
We tell you within two hours of payment and refund you ourselves. We start work fast — past that window, we're already on it.
Who actually does the research?
Senior strategists. Not interns, not offshore teams. AI assists with collection; humans do the judgment.
Do you sign NDAs?
Yes. We send a mutual NDA before a Deep Brief or Sprint begins. The $99 Brief is covered by our standard confidentiality terms.
Can I get revisions?
One revision pass on the $99 Brief. Two on the Deep Brief. Sprint engagements include working sessions throughout.
What sources do you use?
Public market data, proprietary scrapers, AI-assisted research, and human interviews where the product calls for it. Sources are cited.
What's the turnaround in practice?
48 hours means 48 hours. If we're queued, we say so before you pay.
Can I get the brief by WhatsApp instead of email?
Yes. Tell us when you send your question. We deliver the PDF by WhatsApp on request — email is the backup either way.
Why is the $99 Brief self-serve but the others aren't?
The $99 Brief answers one defined question, so you can just buy it. The Deep Brief and Sprint depend on scope — questions, stakeholders, timing — so they start with a short conversation and an invoice, not a checkout.
What if my question is outside hospitality, F&B, real estate, retail?
We work across Southeast Asian consumer categories. We say no if it's not our domain.

Not sure which one?

Send a paragraph or a voice note describing the decision in front of you. We'll tell you which product fits — or that none does — within 24 hours.

+62 812-4658-6471