Strategy research for premium SEA brands. AI-assisted, human-judged, partner-grade. No decks. No retainers. No three-month engagements.
Three products. Three time horizons. One discipline.
For founders who need a sharp answer to a single business question, fast. AI-assisted research. Human judgment. Delivered as a PDF. Trial before bigger commitment
For brands ready to make a real decision. We interview your team, mystery-shop competitors, size the opportunity, model the alternatives.
For brands at a moment of consequence: a new property launch, a market entry, a repositioning before a raise. Held in Bali, Jakarta, or Singapore.
Multi-month engagements. Embedded advisory. Cross-market launches. Equity work.
We say no a lot. When we say yes, it's for the long term.
Three modes, one discipline: senior thinking, faster than you thought possible.
We use AI to do in hours what used to take weeks: competitive teardowns, market sizing, primary-source synthesis, signal aggregation. Then we throw away 80% of what we find and keep the 20% that actually matters.
Most strategy decks die because they hedge. Ours don't. Every Brief, Deep Brief, and Sprint ends with a clear recommendation, the case for it, and the two ways we'd kill it ourselves.
After a Sprint, the work begins. We embed for 30, 60, or 90 days as the strategy meets reality. Priced separately, scoped together. Offered only to clients we've already worked with.
We don't publish on a schedule. We publish when we find something worth saying. See the library →
The Seminyak landmark built a beach club empire on a brand promise that no longer maps to its financial reality. We tore down five years of positioning to see what comes next.
We use AI like a senior associate uses an analyst: ruthlessly, gratefully, and with our own name on the work.
Every Brief is co-produced by 11 AI tools that research, analyze, synthesize faster than any human can. They surface the patterns, sort the noise and write the first draft.
Then we throw most of it away.
What you get is what's left after a senior strategist has read every word, killed every hedge, and put their name on the call. The AI gives us speed. The judgment is ours.
That's why this works at $99 — and why it doesn't break at $3,900.
Tools we've built. Some for clients, some for ourselves, some that turned into businesses. See the lab →
Daily intelligence digests for whichever brand or category we're tracking. Now available as a client upsell, manually configured.
Turns a transcript into a positioning brief, a GTM plan, or a one-pager. Built for a client. Available on request.
Our AI experts help Indonesian companies improve their AI skills, so they can do the work 4 times faster.
"Part of consulting is theatre. The other part is research. We charge for the research."— Aegora, from The Method
We work with a narrow band of clients on purpose.
Founders and operators of premium hospitality, F&B, lifestyle, and B2B brands across Bali, Jakarta, Singapore, and the wider archipelago. Companies with revenue between $1M and $20M, or seed-to-Series-B funding. Hotels at 60–200 keys. F&B groups with 2–20 locations. Wellness, beauty, and lifestyle brands ready to grow up.
We work with Western companies entering Southeast Asia, and Southeast Asian companies entering each other's markets. We work with brands at the moment of consequence — a launch, a relaunch, a raise, an inflection.
We do not work with: brands that need a logo or FB ads. Companies that want to negotiate the brief. Anyone looking for a deck instead of an answer. Gambling.
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